salma.i.alsaadi's CV
salma.i.alsaadi
Assistant Manager Communications & Marketing | Public Relations
Profile summary
Accomplished Assistant Manager Communications and Marketing with 10 years of progressive experience in public relations and digital marketing across the GCC. Track record of directing communication and marketing strategies, managing social media operations, and coordinating high-profile events and VIP relations. Dedicated to strengthening organizational visibility, stakeholder engagement, and brand presence through targeted campaigns and research initiatives.
Career highlights
Public Relations and Event Management: Managed VIP relations and protocol arrangements for high-profile events while coordinating internal teams and external stakeholders to ensure timely project delivery.
Digital Marketing and Social Media: Managed social media strategy and digital marketing campaigns across multiple platforms, analyzing performance metrics and audience engagement to optimize campaign effectiveness.
Brand Development and Campaigns: Built advertising campaigns, promotions, branding, graphics, and marketing collateral initiatives while strengthening brand presence through targeted video campaigns.
Key skills
Professional experience
Directed communication and marketing strategies, managing internal and external messaging to strengthen organizational visibility and stakeholder engagement. Oversaw social media operations, website updates, and public issue research initiatives within the UAE during the period spanning 2017 to 2024-05.
- Built advertising campaigns, promotions, branding, graphics, and marketing collateral initiatives.
- Oversaw social media strategy and digital marketing campaigns across multiple platforms.
- Analyzed social media performance metrics and audience engagement to optimize campaigns.
Directed digital engagement operations for the UAE market, overseeing cross-platform social media strategy and performance analytics to inform organizational outreach.
- Developed and executed digital marketing campaigns to increase brand visibility and audience interaction.
- Analyzed performance metrics and engagement insights to adjust campaign parameters.
- Conducted targeted research on social and public policy issues within the regional market.
Directed public relations and corporate communications functions, overseeing external engagement campaigns, stakeholder relations, and official events.
- Strengthened brand presence across social media platforms through strategic content creation and targeted video campaigns.
- Managed website updates, ensuring fresh content, improved design, and consistent brand communication.
- Planned and executed Corporate Social Responsibility initiatives and team-building events at both local and international levels.
Executed community development operations in Zanzibar, collaborating directly with local residents to support regional infrastructure objectives and execute regional improvement initiatives.
- Contributed to building structures for community use during the 2018 project period.
- Organized academic schedules for the department, aligning faculty availability with student enrollment requirements.
- Maintained departmental records and prepared instructional materials for Middle Eastern Studies courses.
- Built and maintained professional relationships with partners, suppliers, photographers, NGOs, and embassies.
- Managed VIP relations and protocol arrangements for high-profile events and dignitaries.
Education
Sociology and Global Change
- Edinburgh, Scotland
Applied Communications
- Dubai, UAE
- Director’s Honors List, 2011
- Director’s Honors List, 2012
Multiculturalism and Leadership
- Dundee, Scotland
- Multiculturalism and Leadership Course | 2007
- Dubai, UAE
- Director’s Honors List, 2011
- Director’s Honors List, 2012 AlMaktoum College — Dundee, Scotland Multiculturalism and Leadership Course | 2007 Dubai International School — Dubai, UAE High School Diploma
Languages
Arabic · Fluent
French · Basic